The global Human Resources technology market is on a trajectory to expand from USD 37.43 billion in 2023 to USD 88.38 billion by 2033, as reported by Spherical Insights & Consulting. This growth underscores the increasing reliance on HR technology tools for streamlining people management activities, including human capital management, payroll processing, and performance evaluation. Among the innovators in this space is TOHT App, a Brazilian company that has been providing solutions for continuous and anonymous feedback since its inception in 2024.
Vanessa Kadissi, Marketing Director at TOHT App, points out the limitations of traditional performance evaluation practices, which often focus narrowly on the direct manager's perspective. She advocates for 360-degree feedback as a more holistic approach, incorporating insights from colleagues and leaders across various departments. This method not only offers a more complete view of an employee's competencies but also fosters a culture of open and transparent communication within organizations.
Research supports the benefits of continuous feedback, with studies indicating that teams receiving regular, constructive feedback are more productive. The Gallup and Workhuman study further reveals that employees who receive feedback and recognition at least once a week show higher engagement levels, with 61% reporting being engaged. TOHT App addresses this need by offering 360-degree feedback twice a year and enabling continuous feedback for immediate recognition and development opportunities.
Despite the clear advantages, implementing a feedback culture presents challenges, including employee reluctance due to fear of retaliation or lack of trust. TOHT App tackles these issues by providing tutorials and guides for effective feedback exchange and ensuring anonymity to encourage honest communication. Additionally, the platform offers self-awareness assessments, like the Big Five Personality Test, to aid personal and professional development.
The impact of a robust feedback culture is profound, leading to higher engagement, a collaborative work environment, personal and professional growth, and reduced turnover rates. Effective feedback is specific, constructive, and focused on development, whereas poorly delivered feedback can have adverse effects. For more information on TOHT App's innovative solutions, visit https://tohtapp.com/.
