Ascent Hospitality Management Promotes Natalie Hansen to Vice President of Franchise Sales

Ascent Hospitality Management, franchisor to leading family dining brands Huddle House and Perkins American Food Co., recently announced the promotion of Natalie Hansen to Vice President of Franchise Sales. Previously serving as Senior Director of Development, Hansen has been instrumental in spearheading franchise growth across both brands since joining Ascent in April 2021, bringing 25 years of franchising experience to her role.

Hansen has closed over 125 signed deals, solidifying Perkins and Huddle House's presence across the United States and Canada. Notable achievements include securing the largest deal in Huddle House history - a 20-unit franchise deal in Texas - and bringing Perkins Griddle and Go to the new Canadian province, Alberta. This expansion matters because it demonstrates the company's aggressive growth strategy and ability to penetrate new markets, potentially increasing brand recognition and market share in the competitive family dining sector.

Peter Ortiz, Chief Development Officer for Ascent Hospitality Management, stated that Natalie has played a key role in leading traditional and non-traditional franchise development for Perkins and Huddle House. This advancement spotlights her contributions toward growth and her dedication to developing exceptional brands that attract consumers and franchise partners. The company is eager for her to explore new opportunities to expand the franchise network and strengthen brand presence in the Family, Fast Casual, and Non-traditional dining sectors.

Prior to Ascent Hospitality Management, Hansen served as Senior Director of Development for REGO Restaurants, parent company of Quiznos and Taco Del Mar. She supported both brands, assisting owners throughout the franchising process while also expanding locations for the company. Hansen dedicated two decades to REGO Restaurants, serving in various franchise leadership roles for the Denver-based company. She also gained experience on the franchisee side, having owned and operated a Quiznos in Greenwood Village, CO.

Hansen emphasized that her personal experience as a franchisee gave her a deep understanding from that perspective that she has been able to leverage for supporting entrepreneurs looking to build their legacies and be part of successful brands. Since joining Ascent, the company has revitalized its franchising program through innovative marketing strategies, lead generation campaigns, and advanced technology systems designed to support franchise partners in building successful and lasting businesses. To learn more about franchising opportunities, visit https://www.ascenthm.com.