Kelley | Uustal Appoints Manny Serra as Managing Partner to Lead Technology Integration in Trial Practice

Kelley | Uustal, recognized as one of the nation's premier plaintiff trial firms, has appointed Manny Serra as Managing Partner. Founder John Uustal explained that Serra's appointment will help ensure the firm's track record of securing precedent-setting verdicts and life-changing outcomes continues to be matched by technology, infrastructure, and modern leadership at the pinnacle of trial law. Serra brings extensive litigation experience to the role, having litigated more than 1,500 cases and conducted over 30 jury trials throughout his career.

Serra's legal career began at the Broward County Public Defender's Office, where he became known for policing the police and earned the nickname Motion Manny from judges. His experience in first-party property litigation revealed how large insurers systematically underpaid claims and treated people as case files rather than human beings. This conviction drove Serra to focus on delivering personalized, client-centered justice through technology, teaching other attorneys how to use artificial intelligence in practice management and law firm operations. He emphasized that technology is not about taking people out of the picture but about centering the person, believing that the best way to humanize the practice of law is to systematize it for the client's best interest.

In his new role, Serra will ensure the Kelley | Uustal team can stay entirely focused on getting extraordinary results for clients across the country while he oversees the systems and innovation that sustain the firm's success. He described Kelley | Uustal as a place where the highest level of trial advocacy meets an uncompromising commitment to justice. Prior to joining Kelley | Uustal, Serra was the managing partner of a trial firm based in Fort Lauderdale and earned his law degree from Nova Southeastern University Shepard Broad College of Law, where he was a member of the Law Review and Moot Court Society. His professional recognitions include being named to the National Trial Lawyers Association Top 40 Trial Lawyers Under 40, Florida Super Lawyers, Lawyers of Distinction, and the National Association of Distinguished Counsel. For more information about the firm's work in catastrophic injury, wrongful death, and complex commercial litigation, visit https://kelleyuustal.com.