Massamagrell's 9th Cultural Week Advances Holy Grail Path as European Cultural Route with Innovative Impact Measurement

The municipality of Massamagrell in Valencia hosted the 9th Cultural Week "The Path of the Holy Grail" from October 20 to 24, consolidating its position as one of the main European cultural events that unite heritage, knowledge, spirituality, and local development. This edition, organized by the Cultural Association "The Path of the Holy Grail" and the International Association "The Path of the Holy Grail" Cultural Itinerary with active collaboration from the Massamagrell City Council, exemplified institutional cooperation and innovation applied to culture.

Under the theme "Valencia, Jubilee City, The Path of the Holy Grail," the week combined exhibitions, conferences, roundtables, dramatized tours, and radio broadcasts with a pioneering approach: measuring and enhancing the social, cultural, and environmental impact of activities through the Local Impact Observatory and the REGENERA Tur-IA CUBE technological platform. Both tools, coordinated by ARTCARE Consulting, enabled the collection of attendance indicators, citizen perception, and tangible results of the event, contributing to the construction of a regenerative and smart tourism model linked to the Council of Europe's Cultural Route framework available at https://www.coe.int/en/web/cultural-routes.

The president of the Association, Dr. Ana Mafé García, together with secretary Jesús Gimeno and representatives of the scientific committee, led a program addressing cultural diplomacy, signage of The Path, culture of peace, and intercultural dialogue. These elements form part of the process consolidating the Way of the Holy Grail as a European Cultural Route currently being certified by the Council of Europe. This recognition places Massamagrell and the Valencian Community on the continent's cultural map alongside historical routes such as the Way of St. James and the Viking Routes.

During the inauguration on October 20, the exhibition "The Holy Grail" was presented alongside a special radio program on Play Radio Valencia 107.7 FM, highlighting heritage memory and citizen participation. Subsequent days featured lectures on the epigraphy of the Holy Chalice, traditional Pilgrim's Mass officiated by José Ribes Perea, and panel discussions on cultural diplomacy and route signage moderated by Dr. Fernando Molina Pons and Carmen de la Cagiga. These sessions emphasized the need for institutional cooperation, participatory design, and shared governance to strengthen the route.

The week culminated with the dramatized route "The Library Path," an immersive experience uniting history, art, and the local community. The event coincided with the 2024 anniversary of DANA, providing an emotional tone that highlighted the municipality's resilience and commitment to cultural and social regeneration. Through the methodology applied by ARTCARE Consulting, Massamagrell becomes a living laboratory for regenerative experiences where the added value that culture generates for the population is measured systematically.

Key conclusions demonstrate that the Holy Grail Path acts as a driver of local transformation capable of generating sustainable positive impacts in the community. The Local Impact Observatory serves as a tool for transparency, evaluation, and continuous improvement, while the REGENERA Tur-IA CUBE platform integrates artificial intelligence and data analysis to create smart and supportive cultural routes. The 9th Cultural Week has shown that Massamagrell is not only the birthplace of the Holy Grail Path but also a space for innovation, dialogue, and peace aligned with Council of Europe values, demonstrating how the union of institutions, citizens, and technology can turn heritage into a driver of regeneration.