Axxel Corporate Finance Rebrands as Summum Group in Strategic Business Evolution

Axxel Corporate Finance, a division of Axxel Inc, announced a strategic business evolution that will see founding partners Jean-Michel Zakhour and Eric Haggar focus on distinct financial service ventures, positioning both leaders to maximize their specialized expertise. The M&A advisory practice is being rebranded as Summum Group, marking a new chapter in the firm's commitment to delivering personalized, high-touch advisory services to middle-market business owners across North America. The evolution to Summum Group – derived from the Latin word for summit – reflects the firm's philosophy of elevating every transaction to its highest potential through bespoke advisory services tailored to each client's unique objectives.

Our transformation to Summum Group represents our continued evolution as a boutique firm dedicated to exceptional client outcomes, said Jean-Michel Zakhour, Founding Partner of Summum Group. The right partner truly changes everything. This rebrand reinforces our commitment to providing the personalized attention, strategic insight, and unwavering dedication that can only come from a true boutique approach. Axxel Financement Corporatif's M&A advisory business will now operate under the Summum Group brand as a completely independent entity. All clients will continue to receive the same high-quality service from the same experienced team throughout this transition, with no disruption to ongoing transactions.

As part of this evolution, co-founder Eric Haggar will launch a growth-focused private equity venture, while continuing his leadership of Axxel Inc. I'm enthusiastic about the opportunity to develop a private equity practice that will partner with exceptional businesses poised for significant growth, said Haggar. We have built an outstanding M&A advisory practice over the years, and I look forward to seeing its continued success under the new Summum Group brand. I will continue to lead Axxel Inc as we pursue this strategic evolution. The restructuring allows both leaders to concentrate on their respective areas of expertise, with Zakhour leading the independent M&A advisory firm and Haggar developing private equity capabilities while maintaining oversight of the broader Axxel organization.

Summum Group specializes in sell-side and buy-side advisory for business owners and decision-makers navigating critical growth or exit moments across North America. Operating as a fully independent entity under its new brand identity, Summum Group provides comprehensive merger, acquisition, and divestiture services to middle-market companies across various industries, delivering tailored solutions throughout the transaction process. With a record of accomplishments including over 90% success rate and a performance-based service offering, the firm positions itself as a partner of choice for all M&A needs. The strategic evolution represents a significant shift in the financial services landscape, emphasizing the growing importance of specialized, boutique advisory services in the competitive middle-market M&A space.