Accurate Franchising™, a leading franchise development consulting firm, hosted its annual conference June 24–26 in West Palm Beach, bringing together more than 20 franchisor clients for three days of education, collaboration, and strategic planning.
Designed for franchisors looking to move their businesses forward with clarity and momentum, the conference focused on the strategies that drive long-term franchise success, including franchise sales, scalable operations, marketing, leadership, franchise resales, and the tools shaping the future of franchising.
"Our clients stepped away from their day-to-day operations to spend three days at our headquarters immersed in the strategies, insights, and best practices that drive franchise success," said Austin Titus, President of Accurate Franchising. "Hearing directly from experienced franchise leaders and industry experts provided attendees with actionable ideas they can implement both immediately and in the long term, while reinforcing the ongoing support and resources they receive as Accurate Franchising clients."
Attendees had the exclusive opportunity to hear from experienced franchise executives, industry leaders, and vendor partners who shared practical insights, real-world strategies, and proven best practices. Speakers included Ray Titus, Chairman and CEO of United Franchise Group, on building a franchisor legacy; Austin Titus on vision for growth and the state of franchising; Michael White, Chief Development Officer and Director of Global Franchising at United Franchise Group, on franchise sales; Brady Lee, Chief Operating Officer, on franchise resales; Christina Parsons, Chief Marketing Officer, on digital marketing; and Jim Butler, Vice President of International Development, on international development.
The conference also featured interactive roundtable discussions, networking opportunities, and a vendor tradeshow designed to help franchisors apply these strategies within their own organizations.
As part of the United Franchise Group (UFG) family of affiliated brands and consultants, Accurate Franchising clients benefit from the expertise of a global franchise organization with more than four decades of industry experience.
The importance of this event lies in its focus on equipping franchisors with actionable strategies to navigate the evolving franchise landscape, emphasizing sales, resales, and digital marketing—critical areas for growth in a competitive market. By providing direct access to seasoned executives and practical tools, the conference helps franchisors refine their approaches, potentially leading to stronger brand expansion and improved franchisee support.
