Benchmark has appointed James Wesseldyk as Vice President of Communications, the company announced today, as it continues expanding its investor communications and capital formation initiatives. Wesseldyk brings a background in real estate investing, mortgage origination, and residential construction to the role, offering firsthand industry experience as Benchmark grows its investor base and increases awareness around passive private real estate investment opportunities.
“James brings something most communications hires don’t have, firsthand knowledge and experience in the field,” said Matthew Fox, Chief Executive Officer of Benchmark Companies. “He’s been on job sites, he’s written mortgages, he’s invested his own capital, and he understands what it takes to create value in this asset class. That perspective matters when communicating with investors.”
Benchmark’s continued communications expansion comes as the company focuses on strengthening investor engagement and supporting future growth initiatives tied to passive real estate investment and capital raising activities. The company is currently conducting a Regulation A+ capital raise of up to $50 million, with a minimum investment of $1,000. The offering is open to both accredited and non-accredited investors, broadening access to real estate investment opportunities.
“This hire reflects where Benchmark is headed,” said Todd Harding, Chief Financial Officer of Benchmark. “We’re continuing to grow our investor relationships, and we want our communications to reflect the same rigor, clarity, and professionalism we bring to our investment strategy.”
Before joining Benchmark, Wesseldyk spent several years as a loan originator, investing in real estate and building residential homes throughout the Grand Rapids area. His practical experience is expected to enhance the company's ability to convey complex investment concepts to a diverse investor audience.
Benchmark’s focus on passive private real estate investment opportunities underscores a broader industry trend toward making real estate investing more accessible. The appointment of a communications leader with direct industry experience signals the company’s commitment to transparent and informed investor relations. As Benchmark continues to scale its capital formation efforts, effective communication becomes critical to building trust and attracting both accredited and non-accredited investors.
For more details, view the original release on NewMediaWire.
