MAX Power Mining (CSE: MAXX; OTC: MAXXF; FRANKFURT: 89N) has appointed former Saskatchewan cabinet minister and company director Rob Norris as chief executive officer, effective immediately, a move that positions the company to accelerate its natural hydrogen commercialization strategy, expand into U.S. capital markets and forge strategic partnerships. The leadership transition, announced by MAX Power Mining, also includes the transition of former CEO Ran Narayanasamy to managing director of innovation and international strategy, while Tom Kishchuk has been named chief technology officer and Brendan Bishop chief geochemist.
The timing of the announcement is significant. MAX Power is preparing to begin completions testing at its Lawson and Bracken discoveries in the second half of October, advances its AI-assisted MAXX LEMI exploration platform and pursues additional discoveries across approximately 2.5 million permitted acres in Saskatchewan. Norris, who brings extensive experience in public policy and resource development, is expected to guide the company through this critical operational phase and elevate its profile among investors and industry stakeholders.
In a parallel move to boost market visibility, MAX Power entered into a $500,000 syndicated communications agreement with InvestorBrandNetwork (IBN), effective Oct. 9, 2026, for a 90-day investor awareness campaign. IBN will provide content creation and syndication, press release enhancement, recap-style coverage, a CEO podcast interview, social media distribution and monthly reporting. The campaign is designed to expand investor visibility as MAX Power evaluates a potential U.S. exchange listing and advances its natural hydrogen exploration and commercialization initiatives. For a full view of the press release, visit https://ibn.fm/MfIVd.
The implications of these developments extend beyond the company. Natural hydrogen is increasingly viewed as a potentially game-changing clean energy resource, and MAX Power’s Lawson Discovery near Central Butte, Saskatchewan, represents Canada’s first-ever subsurface natural hydrogen system confirmed through deep drilling, with data validated by three independent labs. The company has built dominant district-scale land positions across Saskatchewan with approximately 1.3 million acres (521,000 hectares) of permits covering prime exploration ground prospective for large-volume accumulations of natural hydrogen. Successful completions testing could validate the commercial viability of this emerging resource, attracting further investment and regulatory attention to the sector.
MAX Power also holds a portfolio of properties in the United States and Canada focused on critical minerals, highlighted by a 2024 diamond drilling discovery at the Willcox Playa Lithium Project in southeast Arizona, 100%-owned by MAX Power’s U.S. subsidiary. The dual focus on natural hydrogen and critical minerals aligns with global decarbonization trends and rising demand for domestic energy and mineral resources.
As MAX Power navigates its next phase, the combined leadership changes and investor awareness campaign underscore its ambition to transition from exploration success to commercial development. The latest news and updates relating to MAXXF are available in the company’s newsroom at https://ibn.fm/MAXXF. InvestorWire, a specialized communications platform within the Dynamic Brand Portfolio, is powering the campaign. For full terms of use and disclaimers applicable to all content provided by InvestorWire, wherever published or re-published, see https://www.InvestorWire.com/Disclaimer.
