Rich M. Smith Growth Studio, a Philadelphia-area operator accelerator, has announced the Revenue Architecture Assessment, a four-week growth analysis designed for founder-led B2B companies. The program aims to provide a clear, evidence-based understanding of business strengths, areas for improvement, and specific actions to take over the next 90 days, all for under $15,000. This pricing and timeline offer significant value compared to traditional consulting firms that often charge between $25,000 and $75,000 and take more than 12 weeks.
The Revenue Architecture Assessment follows a structured four-week schedule. In week one, the program begins with interviews with executive stakeholders, surveys of internal staff, and a review of relevant materials. Week two focuses on analysis, synthesizing data from interviews, surveys, and documents. Week three involves compiling a comprehensive report, including an Executive Summary, Marketing Assessment Scorecard, Go-to-Market Gap Analysis, Competitive Analysis, team and operating plan assessment, internal survey results, and strategic recommendations with a 90-day implementation roadmap. In week four, Founder Rich Smith presents the findings in a live two-hour session with the CEO and senior leadership team.
Rich Smith, who brings over 30 years of C-suite marketing leadership, emphasized the program's focus on providing answers rather than long-term consulting engagements. "I've spent more than 30 years as a CMO — at companies doing $2 billion in revenue and companies doing $2 million. The pattern I see over and over again is founders working incredibly hard inside a revenue system that is fundamentally broken," Smith said. "They don't have a growth problem. They need answers first, not a consultant or an agency."
Smith's track record includes multiple nine-figure outcomes. As CMO of Ditech Financial, he helped grow loan production from zero to nearly $25 billion annualized. At Jornaya, his positioning and growth strategy supported a nine-figure acquisition by Verisk Analytics. At Advantage Behavioral Health, his work contributed to a nine-figure acquisition. Additional executive leadership includes CMO tenures at PenFed Credit Union, AIG Bank, and Recovery Centers of America, as well as the launch of the first Platinum Mastercard and Visa in the United States at MBNA.
David Schneider, CEO of Cenlar FSB, praised Smith's impact at Ditech Financial: "Rich took a brand that had been dormant for five years and, through strategic vision and relentless execution, grew our loan production from zero to nearly $25 billion annualized in less than two years — while simultaneously achieving the #3 ranking in the J.D. Power Mortgage Origination Satisfaction Study in our first year of qualification. What sets Rich apart is his genuine ability to serve as the voice of the customer in every strategic decision, ensuring that marketing excellence translates directly into business growth."
