Monarca Authentic Snacks Emerges as New Leader in Hispanic Snacking Across the Americas
TL;DR
Monarca Authentic Snacks is the new premier leader in Hispanic snacking across the Americas, offering high-profile innovation for accelerated growth.
Monarca Authentic Snacks, resulting from the merger of Benestar Brands and Palmex, is a vertically integrated manufacturer with nine plants in the U.S. and Mexico.
Monarca Authentic Snacks aims to strengthen communities it serves while delivering bold, authentic flavors to bring joy to consumers across the hemisphere.
The Monarch butterfly inspired brand identity of Monarca Authentic Snacks reflects heritage, resilience, transformation, and unwavering focus on reaching goals.
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Benestar Brands and Palmex Alimentos, S.A. de C.V. have announced their new unified brand identity, Monarca Authentic Snacks, marking a significant milestone in the Hispanic snacking industry. This development follows the successful merger of the two companies in December 2023, creating a new category leader that combines authentic flavors with high-profile innovation. Monarca Authentic Snacks is now poised for accelerated growth across North, Central, and South America, leveraging its position as a vertically integrated manufacturer of crispy snacks, pork rinds, tortilla chips, snack mixes, and in-pack salsa solutions.
With nine manufacturing plants in the U.S. and Mexico and distribution in over 17 countries, Monarca Authentic Snacks is uniquely positioned to lead the industry. The company's ambition is to be the leading and fastest-growing crispy snacks company in the hemisphere, as stated by Jose Luis Prado, Chairman and CEO. The Hispanic segment's rapid growth in the U.S., coupled with 75% of U.S. consumers actively seeking new and unique flavors, underscores the strategic importance of this merger.
The new brand identity draws inspiration from the Monarch butterfly, symbolizing heritage, resilience, and transformation. Jesus Velazquez, U.S. President of Monarca Authentic Snacks, highlighted how the butterfly's migration mirrors the company's journey and vision for the future. Monarca Authentic Snacks brings together a diverse portfolio of consumer and B2B brands, including Mac’s, 4505, Turkey Creek, Chicas, Cazo de Oro, Las Ricas, Evans, and Palmex, each leading in their respective categories.
Monarca Authentic Snacks stands at the forefront of the Hispanic snacking market, offering unparalleled innovation capabilities and expanded production capacity. The merger of Benestar / Evans and Palmex has created a company that is uniquely positioned to drive new snacking concepts and meet the evolving needs of consumers and retailers. For more information, visit https://www.monarcasnacks.com.
Curated from News Direct
