Splash Beverage Group, Inc. has announced the appointment of Martin Scott as Interim Chief Financial Officer, effective December 15, 2025. This appointment comes as the company implements its Splash 2.0 strategy, which emphasizes operational focus, disciplined capital management, and long-term value creation. The company believes Scott's leadership will enhance financial stewardship and reinforce stability as Splash advances its strategic priorities.
Scott brings decades of senior financial leadership experience with a focus on public company finance, operational discipline, and supporting companies through periods of transition. He has served as Founder and Executive Officer of Martin Scott CFO Consulting Services, Inc., advising growth-stage and publicly traded companies on financial reporting, capital structure, and strategic execution with over 30 years of experience. Scott is a Certified Public Accountant and holds a Bachelor of Science degree in Accounting and Finance from Florida State University.
Splash President William Meissner commented that Scott's appointment reflects the continued evolution of Splash as the company sharpens its financial oversight, strengthens internal processes, and positions itself for its next phase. Meissner noted that Scott's experience stepping into complex situations and bringing structure and clarity will be an important asset moving forward. Scott expressed excitement about working with management and being part of the Splash 2.0 strategy, which the company details on its website at https://www.SplashBev.com.
The appointment is significant as Splash Beverage Group operates in competitive beverage categories spanning hemp-based THC, alcohol, and non-alcohol segments. The company's strategy includes developing early-stage brands as well as acquiring and accelerating established brands with unique market positioning or category innovation. With brands like Chispo Tequila and Nimbus Chill, which can be explored at https://www.chispotequila.com and https://www.nimbuschill.com, Splash focuses on scaling its portfolio through strategic acquisitions, disciplined brand development, and expansion of its distribution network.
This leadership change occurs as the beverage industry faces evolving consumer preferences and regulatory landscapes, particularly in emerging categories like hemp-based products. Scott's background in public company finance and transition management positions him to navigate these challenges while supporting Splash's growth objectives. The company's forward-looking statements acknowledge risks and uncertainties that may cause actual results to differ from expectations, with detailed discussions available in SEC filings.
