Chuck Pisciotta is moving his ITS WHO YOU KNOW workshop from a three-day group format to one-on-one online video calls, responding to strong demand from enterprise sales professionals who need help building relationships, gaining access to decision-makers, and growing strategic accounts. The shift matters because it signals that the skills he teaches—relationship-building and trust—are increasingly critical in enterprise sales, where technical expertise alone rarely closes high-value deals. By offering personalized coaching, Pisciotta aims to address specific challenges that sales professionals face in a competitive environment where access to decision-makers is often the biggest hurdle.
Pisciotta developed ITS WHO YOU KNOW from decades of experience leading high-value business initiatives and enterprise sales. Its central principle is that opportunity follows relationships—and that trusted professional relationships can create lasting business value. That principle is now being delivered in a more flexible, individualized format. The program begins with a 30-minute video call for $100. During that call, Pisciotta will learn about the participant's challenges and discuss strategies tailored to their needs. Follow-up video sessions are one hour and cost $150 each, or $650 for a package of five sessions. To start, participants can Click to register for an introductory video call.
The move to one-on-one sessions reflects a broader recognition that generic sales training often fails to address the nuanced, relationship-driven nature of enterprise sales. Pisciotta's career gives him credibility in this space. He began at Bell Labs during a transformative period in modern communications, later helped launch AT&T Data Security Services, and built a career spanning software, professional services, global sales leadership, marketing, mergers and acquisitions, corporate development, and strategic business development. He currently operates under the Peak Performance brand, advising professionals and organizations on relationship-driven business growth.
"Throughout my career, I've seen that technical expertise and product knowledge matter, but relationships are what ultimately create opportunity," said Pisciotta. "Trust opens doors, credibility creates momentum, and strong professional networks generate value for years to come." His perspective underscores why the shift to personalized coaching is significant: in enterprise sales, where buying decisions often involve multiple stakeholders and long cycles, the ability to build and leverage relationships can determine whether a deal progresses or stalls.
Pisciotta also offers conference speaking and advisory services. For inquiries about speaking engagements or advisory work, contact Luciana at lucianaatbp@gmail.com. Peak Performance is a U.S.-based advisory firm that works with multinational corporations to unlock high-stakes enterprise sales opportunities, help sales executives gain early access to decision-makers, and protect recurring revenue by stabilizing at-risk accounts. Pisciotta also serves on the advisory boards of select companies.
The implications of this announcement extend beyond a simple format change. As enterprise sales become more complex and decision-makers harder to reach, the demand for targeted, relationship-focused coaching is likely to grow. By offering one-on-one sessions, Pisciotta is positioning himself to help sales professionals navigate those challenges with strategies tailored to their unique situations. For organizations looking to strengthen their sales teams' ability to build trust and access, this development offers a direct way to address a critical gap.
